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@jachodges
PRIVACY POLICY
Jac Hodges | Business Growth Strategist
Last updated: 9 November 2026
1. Introduction
Jac Hodges, trading under the Jac Hodges and Simply Marketing Studio brands ("I", "me", "my", "we", "us" or "our"), is committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how your personal data is collected, used, stored and protected when you visit www.jachodges.online, engage with our content, complete quizzes or assessments, subscribe to communications, purchase products or services, or participate in our training, coaching and communities.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For the purposes of data protection law, the data controller is:
Jac Hodges
Business Growth Strategist
Trading as Jac Hodges and Simply Marketing Studio
Email: [email protected]
Business correspondence address: 122 Aylesbury Road, Wendover, HP22 6AD
2. Information We Collect
Depending on how you interact with our business, we may collect the following information.
Personal and contact information
Your name
Email address
Telephone number
Billing or postal address
Business name or professional details where relevant
Information you provide voluntarily
Enquiries and messages
Quiz and assessment responses
Business goals, challenges and preferences
Feedback and survey responses
Training, coaching and membership registrations
Information submitted through forms or downloads
Transaction and customer information
Products or services purchased
Payment and transaction records
Subscription or membership details
Customer support communications
Payments are processed through third-party payment providers. We do not ordinarily store complete payment card details.
Technical and website information
Where collected through our website and associated systems, this may include:
IP address
Browser and device information
Website usage and navigation data
Cookie preferences
Referral sources
Interactions with website forms and communications
We aim to collect only the information reasonably necessary for the purposes explained in this policy.
3. How We Use Your Information
We may use your personal information to:
Respond to enquiries and provide customer support.
Deliver purchased products, coaching, courses, memberships and services.
Manage bookings, payments and subscriptions.
Provide access to training materials, communities and digital resources.
Generate personalised quiz and assessment results.
Maintain customer and business records.
Improve our website, content, training and services.
Understand customer interests, preferences and business challenges.
Analyse website and campaign performance.
Send marketing communications where permitted by law.
Meet legal, accounting and regulatory obligations.
Protect our systems and prevent misuse.
We do not sell your personal information to third-party advertisers or data brokers.
4. Our Legal Bases for Processing Personal Data
Under UK GDPR, we rely on one or more of the following legal bases, depending on the purpose of processing.
Consent
Where you have given clear permission, such as opting in to receive marketing emails.
You may withdraw consent at any time.
Performance of a contract
Where processing is necessary to provide a product or service you have purchased or requested under a contract.
Legitimate interests
Where processing is necessary for reasonable business purposes, such as responding to enquiries, improving services, maintaining business records or understanding how our services are used, provided those interests are not overridden by your rights and freedoms.
Legal obligations
Where we are required to retain or process information for tax, accounting or other legal purposes.
Where consent is required under electronic marketing or cookie legislation, we will seek that consent rather than relying solely on legitimate interests.
5. Quizzes, Assessments and Personalised Results
We may offer interactive quizzes, assessments and educational tools.
When you complete a quiz, we may collect information about:
Your business activities and working practices.
How you currently use artificial intelligence.
Your approach to marketing and customer relationships.
Your business challenges and priorities.
Your answers to individual questions.
Your personalised quiz result.
We use this information to generate educational insights, improve our resources and understand common challenges experienced by participants.
Our quizzes may be hosted using Interact, a third-party quiz platform.
Where you choose to provide your contact details, your quiz result and selected answers may also be transferred to our customer relationship management platform, Calm Business Hub, powered by GoHighLevel.
Anonymous participation
Where a quiz provides the option to skip the email registration form, you may view your results without providing your name or email address.
However, quiz responses and technical usage information may still be processed by the quiz platform. Skipping email registration does not necessarily mean that all data collection is anonymous.
Research and aggregated insights
We may analyse quiz responses to identify broader trends in business practices and the use of artificial intelligence.
We may publish findings such as the proportion of quiz participants who use AI primarily for content creation or those who use it for business planning and analysis.
Published findings will be aggregated and anonymised so that individual participants cannot reasonably be identified.
We will not publish identifiable individual responses, testimonials or case studies without an appropriate lawful basis and, where required, your permission.
Quiz results are intended for educational and informational purposes. They are not definitive assessments of an individual's skills, business performance or future success.
6. Email Marketing and Communications
We may send newsletters, practical business growth advice, AI tips, training information, invitations and updates about our products and services.
These communications may include information about courses, workshops, challenges and programmes such as Beyond the Prompt.
We will send electronic marketing where we have the appropriate permission or another lawful basis permitted by applicable electronic marketing rules.
Quiz marketing consent
Some of our quizzes offer an optional email subscription form before displaying results.
Where marketing consent is requested, the form explains the communications you are agreeing to receive.
You may choose to skip the form where that option is available and still access your quiz result without subscribing.
Withdrawing consent
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our communications or by emailing:
Withdrawing marketing consent will not affect processing already carried out lawfully or information we must retain for other legitimate or legal purposes.
We may retain limited information necessary to record your unsubscribe request and prevent further unwanted marketing.
Service communications
Where you purchase or register for a service, we may send necessary administrative messages relating to your booking, purchase, account or service delivery.
These are separate from optional promotional communications.
7. Customer Relationship Management and Automation
We use Calm Business Hub, powered by GoHighLevel, to support our business operations.
This may include:
Storing contact information.
Managing customer enquiries and relationships.
Recording quiz results and selected responses.
Organising contacts using tags and categories.
Managing bookings and subscriptions.
Delivering appropriate email communications.
Supporting customer service and follow-up.
Recording communication preferences where supported by the system.
Information collected through forms, quizzes and other services may be transferred to our CRM to support these purposes.
We take reasonable steps to ensure that marketing preferences are respected and that individuals who have not agreed to receive marketing are not added to promotional email campaigns without another lawful basis.
8. Artificial Intelligence and Automation
Artificial intelligence and automation are used within our business to support activities such as:
Content development.
Business planning and research.
Educational resource creation.
Analysis of information and business trends.
Customer service preparation.
Administrative processes.
Training and coaching development.
Tools may include ChatGPT and other AI-supported platforms.
Where personal data is processed using AI tools, we aim to minimise the information shared and apply appropriate privacy and security safeguards.
We do not routinely submit unnecessary sensitive personal information to public AI tools.
We do not use solely automated decision-making to make decisions about individuals that produce legal or similarly significant effects.
AI-generated quiz results and recommendations are intended to support learning and reflection, rather than replace professional judgement.
9. Third-Party Service Providers
We use third-party platforms to operate our website, deliver services and manage our business.
These may include:
Interact
For hosting quizzes, collecting responses and generating personalised results.
Calm Business Hub / GoHighLevel
For customer relationship management, forms, communication workflows and business automation.
OpenAI / ChatGPT
For supporting content creation, analysis, research and other appropriate business activities.
Website hosting and website management providers
For hosting, maintaining and securing our website and associated digital services.
Analytics providers, including Google Analytics where enabled
For understanding website usage and performance.
Payment providers, including Stripe and PayPal where applicable
For processing payments and managing transactions.
Email, scheduling, cloud storage and communication providers
For delivering services and managing business operations.
These providers may process personal information on our behalf or, for certain activities, act as independent data controllers under their own privacy policies.
We seek to use reputable providers and appropriate contractual, technical and organisational safeguards.
We do not permit service providers acting solely as our processors to use personal information for unrelated purposes.
10. International Data Transfers
Some third-party platforms we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place where required by UK data protection law.
These may include:
Transfers to countries recognised as providing adequate data protection.
The UK International Data Transfer Agreement.
The UK Addendum to approved standard contractual clauses.
Other lawful transfer mechanisms where applicable.
The safeguards used will depend on the provider, destination and nature of the processing.
11. Cookies and Website Tracking
Our website and associated services may use cookies or similar technologies.
These technologies can support:
Essential website functionality.
Security and performance.
Remembering preferences.
Website analytics.
Understanding visitor behaviour.
Marketing and campaign measurement.
Where required by applicable UK privacy legislation, we seek consent before placing non-essential cookies or using similar tracking technologies.
You may be able to manage cookie preferences through our website's cookie controls, where provided, or through your browser settings.
Disabling certain cookies may affect some website functions.
Additional information about specific cookies, providers and retention periods may be provided through our cookie notice or consent management tool.
12. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, contractual and operational requirements.
Retention depends on the type of information and its purpose.
Customer and transaction records
These may be retained for the period necessary to meet applicable tax, accounting and legal obligations.
Marketing information
We retain marketing contact information while you remain subscribed or where another lawful basis applies.
If you unsubscribe, we may retain limited suppression information to ensure your preference is respected.
Quiz and assessment information
Quiz responses and results may be retained while needed to deliver the relevant service, support agreed communications, analyse participation trends or improve our educational resources.
Enquiries and general correspondence
These are retained for as long as reasonably necessary to respond, manage the relationship or meet relevant legal requirements.
Technical and analytics information
Retention depends on the relevant platform settings, operational requirements and applicable legal obligations.
We periodically review the information we hold and delete or anonymise information when it is no longer required.
You may request deletion of your personal information, subject to any legal obligations or other lawful reasons for retaining it.
13. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
Password-protected systems.
Access controls.
Secure third-party platforms.
Appropriate account security measures.
Restricted access to personal information.
Periodic reviews of data handling practices.
No online system can guarantee absolute security.
If a personal data breach occurs, we will assess the incident and comply with applicable notification obligations.
14. Your Data Protection Rights
Under UK data protection law, you may have the right to:
Access
Request a copy of the personal information we hold about you.
Rectification
Ask us to correct inaccurate or incomplete information.
Erasure
Request deletion of personal information where applicable.
Restriction
Ask us to restrict certain processing activities.
Objection
Object to certain processing, including direct marketing.
Data portability
Request transfer of eligible information in a commonly used format.
Withdraw consent
Withdraw consent at any time where processing relies on consent.
Rights relating to automated decision-making
Exercise applicable rights concerning solely automated decisions that have legal or similarly significant effects.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, contact:
We may need to verify your identity before responding to certain requests.
We aim to respond within the timeframes required by applicable data protection legislation.
15. Complaints
If you have concerns about how your personal information is handled, please contact us first so we can investigate and respond.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: www.ico.org.uk
Telephone: 0303 123 1113
16. Children's Privacy
Our website, training and business services are intended primarily for adults and business users.
We do not knowingly collect personal information from children for marketing purposes.
If we become aware that we have collected personal information from a child without an appropriate lawful basis or required authorisation, we will take appropriate steps to address the situation.
17. External Websites and Links
Our website, emails and resources may contain links to third-party websites or services.
These websites operate under their own privacy policies and practices.
We encourage you to review their privacy information before providing personal details.
We are not responsible for the privacy practices of independent third-party websites.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business, technology, services or legal requirements.
The most recent version will be published on our website with an updated revision date.
Where changes materially affect how we use your personal information, we will provide additional notice where required by law.
19. Contact Information
If you have questions about this Privacy Policy, how your information is processed or your data protection rights, please contact:
Jac Hodges
Business Growth Strategist
Trading as Jac Hodges and Simply Marketing Studio
Email: [email protected]
Business correspondence address: 122 Aylesbury Road, Wendover, Buckinghamshire, HP22 6AD
Last updated: 9 November 2026
© Copyright 2023 Jac Hodges